Tuesday, November 22, 2011

Auto Hangar's new Mercedes-Benz showroom @ Mumbai

Auto Hangar's new Mercedes-Benz showroom @ Mumbai

High Points:

- Biggest Benz showroom in Mumbai @ 6000 sq.ft. Has a capacity to showcase 12 cars at a time.

- It's located right before their old Mercedes showroom at Prabhadevi. Brand Lamborghini is going to be showcased at the previous location.

- Auto Hangar is looking to build a self-owned service facility at Andheri which might spread across 100,000 sq.ft. and four storeys by the end of this year. Their current Andheri workshop is on leased property.

- Says that 80% of Mercedes sales are from the diesels.

- 20% of their sales come in from the corporates.

- 6 - 8 SLS' have been sold in Mumbai by Auto-Hangar, and around 10 - 11 SLS in total over Maharashtra.

- Considers Nagpur as a potential market as well (result of heavy industrialization).

- Forex fluctuation makes the current pricing difficult to sustain. Corporate editions are NOT necessarily the best selling.

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