Link to the main Chevrolet Auto Expo 2012 Report
As expected, cars from Chevrolet India's 50% owner - Chinese Company SAIC - are making their way to India.
Chevrolet Sail Hatchback
I'm afraid Chevy might be doing another Aveo here (the Aveo & UVA ended up as market duds). The Sail hatchback already looks like an old design, and it's only just been unveiled! Except for the headlamps, nothing else looks contemporary enough for a 2012 launch. Sure, Ford had a similar approach with the Figo, but they priced it really well @ 3.xx lakhs. Another reason for the Figo's success was Ford's super-aggressive marketing. Will Chevrolet be able to pull it off, or will it meet the Aveo's fate? The Beat & the Cruze have given Chevrolet India a new identity...people have started equating the brand with modern, funky products. Somehow, the Sail doesn't fit into the new family.
The Sail is only intended for sale in emerging markets. Going by the length of the wheelbase, the interiors should offer decent space, much like the Aveo UVA which the Sail will replace. Interestingly, the petrol tank is placed at the center of the car. Chevrolet had jointly developed the 1.3 MJD with Fiat and thus, chances of the engine making its way to the Sail are very high (the Beat already uses a 3-cylinder version of the same diesel). The Sail hatchback will be launched in the 3rd or 4th quarter of 2012, and be positioned a segment above the Beat (alongside the likes of the Swift).
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Chevrolet MPV
The Chevrolet MPV, on the other hand, looks pretty good by people carrier standards. It will be sold in 7 & 8 seater configurations. Dual-row air-conditioning, airbags and ABS will be optional extras. It will be interesting to see if the new MPV replaces the Tavera, or sells a market position above. Also, the Tavera sources its new BS-IV compliant 2.0 turbo-diesel from ICML. Will the same engine power this MPV?
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Remember the "flying" Beat mentioned in the
main Chevrolet Report? Well, it flew yesterday:
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