Sunday, December 18, 2011

Nissan unsure about rebranding Duster for Indian market

Nissan unsure about rebranding Duster for Indian market

Nissan DusterTalking exclusively to IndianAutosBlog.com during the Nissan Innovation Drive in Noida last week, Jerry Hardcastle, Nissan’s vice-president for vehicle design and development said the company isn’t rebadging every Renault or Nissan product in India. Renault’s rebadged Nissan Micra, Pulse, is touching down at the Auto Expo next month.

He said a few commercial vehicles in Europe have been badge engineered but the company will wait and watch how well the Duster is received in India before going in for a Nissan mini SUV.

Hardcastle added certain “differentiations” were an absolute must between products of the two companies and the biggest advantage of the alliance was to gauge the demand for a vehicle before a counterpart is launched. Hence there are no immediate plans for a Nissan Duster.

[Rendering sourced from Montagensautomotivas.blogspot.com]

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