Exclusive – Dr Andreas Schaaf provides IAB a glimpse of BMW's 2012 plans
|2011 has been a high-yield year for BMW India. At the start of the year, BMW India set themselves a target an aggressive target of 10,000 units and they came very close (8,000+ as of now) to reaching it. As the year comes to an end we needed to know what is the Bavarian giant planning for India in 2012.|
Snapshot of our conversation:
BMW India will also launch its leasing program in December. We have finalized the proposition and we are waiting for the integration of the IT & Legal systems. There is a team of 24 people working on the leasing plan and we will be ready for a rollout in December 2012.
There are no plans for a CKD operations right now. From my perspective, this is not a price driven segment. I don't think reducing the price will generate sales. It will always be a limited segment and I don't think that one can increase the segment by reducing the price.
So that's all for now folks. Do you have any suggestions for BMW India? Put them in the comments box below and we will make sure that they are conveyed.