Thursday, December 8, 2011

Toyota plans design and styling overhaul

Toyota plans design and styling overhaul

All future Toyotas will undergo sweeping changes in the design and styling department.


The styling and design of future Toyotas will undergo a revolution under a plan hatched late last year by company president Akio Toyoda. Toyoda personally asked Tokuo Fukuichi to take over as chief officer in the design group and "short circuit" the company's current design processes in an attempt to create "much more characterful" future models.

Fukuichi has been the guiding hand behind a new number of Toyota models, including the highly regarded 1989 Previa MPV. Talking to Autocar, Fukuichi said he had been asked to return to Toyota to produce "cool cars" for Toyota and Lexus.

Tokuo Fukuichi did not expand on when the first results of his efforts to revitalise Toyota's styling would appear, but it is possible that the aggressive nose styling of the new Lexus GS was a late addition under his guidance.
The car is Lexus's first in its new era of bold design as it moves away from being a "vanilla" brand.

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Complete story - Toyota plans design overhaul -

Pics courtesy - Lexus GS 350 Home page, Wikipedia.

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